{"id":3142,"date":"2022-04-08T10:10:31","date_gmt":"2022-04-08T08:10:31","guid":{"rendered":"https:\/\/fr.wubook.net\/blog\/?p=3142"},"modified":"2022-04-08T10:12:41","modified_gmt":"2022-04-08T08:12:41","slug":"un-module-de-yield-management-integre-a-votre-pms-hotelier-pour-augmenter-vos-revenu","status":"publish","type":"post","link":"https:\/\/fr.wubook.net\/blog\/un-module-de-yield-management-integre-a-votre-pms-hotelier-pour-augmenter-vos-revenu","title":{"rendered":"Un Module de Yield Management int\u00e9gr\u00e9 \u00e0 votre PMS h\u00f4telier pour Augmenter vos Revenu"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu&#8217;est-ce qu&#8217;un module de Yield Management ?<\/h2>\n\n\n\n<p>Yield signifie &#8220;production&#8221;, donc <strong>un logiciel de Yield management est<\/strong> <strong>un syst\u00e8me automatis\u00e9 de contr\u00f4le de la productivit\u00e9<\/strong>. Une technique d&#8217;imbrication utilis\u00e9e \u00e0 l&#8217;origine par les compagnies a\u00e9riennes pour optimiser les co\u00fbts fixes. Partant du constat qu&#8217;un avion vole, que se soit avec 50 % ou 100 % de remplissage. En cr\u00e9ant des r\u00e8gles flexibles pour vendre tous les si\u00e8ges m\u00eame \u00e0 des prix r\u00e9duits, les co\u00fbts fixes ont \u00e9t\u00e9 r\u00e9duits et les profits ont augment\u00e9.<br>Essayons d&#8217;appliquer ce m\u00eame mod\u00e8le \u00e0 un h\u00f4tel et le tour est jou\u00e9 !<br>Le Yield Management pour l&#8217;h\u00f4tellerie n&#8217;est rien de plus qu&#8217;un syst\u00e8me de contr\u00f4le capable de pr\u00e9dire la fen\u00eatre de r\u00e9servation, suivant les prix et la disponibilit\u00e9, sur les diff\u00e9rents canaux de r\u00e9servation. Ainsi, le syst\u00e8me optimise les chambres et les tarifs pour vous de mani\u00e8re automatique.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/fr.wubook.net\/blog\/wp-content\/uploads\/2022\/04\/AdobeStock_300265775-1536x512-1.jpeg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/fr.wubook.net\/blog\/wp-content\/uploads\/2022\/04\/AdobeStock_300265775-1536x512-1-1024x341.jpeg\" alt=\"\" class=\"wp-image-3151\" srcset=\"https:\/\/fr.wubook.net\/blog\/wp-content\/uploads\/2022\/04\/AdobeStock_300265775-1536x512-1-1024x341.jpeg 1024w, https:\/\/fr.wubook.net\/blog\/wp-content\/uploads\/2022\/04\/AdobeStock_300265775-1536x512-1-300x100.jpeg 300w, https:\/\/fr.wubook.net\/blog\/wp-content\/uploads\/2022\/04\/AdobeStock_300265775-1536x512-1-768x256.jpeg 768w, https:\/\/fr.wubook.net\/blog\/wp-content\/uploads\/2022\/04\/AdobeStock_300265775-1536x512-1-600x200.jpeg 600w, https:\/\/fr.wubook.net\/blog\/wp-content\/uploads\/2022\/04\/AdobeStock_300265775-1536x512-1.jpeg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Comment \u00c7a Marche ?<\/h2>\n\n\n\n<p>Avez-vous d\u00e9j\u00e0 entendu parler du <strong>Revenue Management <\/strong>? Le bon prix, au bon moment, pour le bon client. <strong>Alors, quelle est la diff\u00e9rence entre le Revenue Management et le Yield Management ?<\/strong><br>Facile : <strong>le Revenue Management \u00e9tudie les param\u00e8tres cl\u00e9s de votre n\u00e9goce et optimise vos revenus pour augmenter vos profits<\/strong>. En analysant les rapports bas\u00e9s sur les KPI choisis, <strong>vous pouvez utiliser Yield Management int\u00e9gr\u00e9 \u00e0 votre PMS pour d\u00e9finir des r\u00e8gles de distribution <\/strong>telles que <em>Early Booking<\/em> pour les r\u00e9servations anticip\u00e9es ou <em>Last Minute<\/em> pour les r\u00e9servations au dernier moment. Ou encore <em>Sales Speed <\/em>pour ajuster les prix en fonction de la rapidit\u00e9 avec laquelle vos h\u00e9bergements se vendent.<\/p>\n\n\n\n<p>Par exemple, vous pouvez vous rendre compte qu&#8217;une cible pr\u00e9cise, sur une p\u00e9riode donn\u00e9e, est particuli\u00e8rement int\u00e9ress\u00e9e par un type de chambre ; avec l&#8217;outil de Yield Management, vous pourrez ajuster votre offre automatiquement en fonction de la demande.<\/p>\n\n\n\n<p>Le &#8220;forecasting&#8221; h\u00f4teli\u00e8r est une pr\u00e9vision de la demande et des revenus bas\u00e9e sur des rapports de r\u00e9servations, sur le march\u00e9 et sur vos concurrents. Il est g\u00e9n\u00e9ralement g\u00e9r\u00e9 par des professionnels, <strong>revenue managers<\/strong>, qui utilisent un <strong>syst\u00e8me de contr\u00f4le des donn\u00e9es h\u00f4teli\u00e8res<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-luminous-vivid-orange-background-color has-background\" href=\"https:\/\/fr.wubook.net\/page\/souscription-23.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Essayez ZYM (<em>Zak Yield Management<\/em>) gratuitement<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/fr.wubook.net\/blog\/wp-content\/uploads\/2022\/04\/AdobeStock_184970851-1536x1024-1.jpeg\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/fr.wubook.net\/blog\/wp-content\/uploads\/2022\/04\/AdobeStock_184970851-1536x1024-1-1024x683.jpeg\" alt=\"\" class=\"wp-image-3158\" srcset=\"https:\/\/fr.wubook.net\/blog\/wp-content\/uploads\/2022\/04\/AdobeStock_184970851-1536x1024-1-1024x683.jpeg 1024w, https:\/\/fr.wubook.net\/blog\/wp-content\/uploads\/2022\/04\/AdobeStock_184970851-1536x1024-1-300x200.jpeg 300w, https:\/\/fr.wubook.net\/blog\/wp-content\/uploads\/2022\/04\/AdobeStock_184970851-1536x1024-1-768x512.jpeg 768w, https:\/\/fr.wubook.net\/blog\/wp-content\/uploads\/2022\/04\/AdobeStock_184970851-1536x1024-1-600x400.jpeg 600w, https:\/\/fr.wubook.net\/blog\/wp-content\/uploads\/2022\/04\/AdobeStock_184970851-1536x1024-1.jpeg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Quelles sont les principales strat\u00e9gies de Yield et Revenue Management ?<\/h2>\n\n\n\n<p>Nous avons mentionn\u00e9 le fonctionnement de l&#8217;outil. Voyons maintenant ce qui se passe en pratique.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Pour commencer, il est bon d&#8217;avoir acc\u00e8s \u00e0 des donn\u00e9es historiques claires sur lesquelles cr\u00e9er des politiques de vente.<\/li><li>Par la suite, il faudra cr\u00e9er une grille tarifaire dynamique prenant en compte les saisons. Ce qui implique de structurer le tarif le plus attractif pour chaque jour de l&#8217;ann\u00e9e et pour chaque type de chambre. C&#8217;est l\u00e0 que la pr\u00e9vision de la demande est \u00e9tablie.<\/li><li>Les prix seront publi\u00e9s ult\u00e9rieurement, en donnant des instructions \u00e0 ZYM (votre module de Yield Management) et en tenant compte de la pr\u00e9vision de la variabilit\u00e9 du march\u00e9 au moins une fois par an.<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/fr.wubook.net\/blog\/wp-content\/uploads\/2022\/04\/Zak-Yield-management-software-1536x1084-1.jpg\"><img decoding=\"async\" width=\"1024\" height=\"723\" src=\"https:\/\/fr.wubook.net\/blog\/wp-content\/uploads\/2022\/04\/Zak-Yield-management-software-1536x1084-1-1024x723.jpg\" alt=\"\" class=\"wp-image-3152\" srcset=\"https:\/\/fr.wubook.net\/blog\/wp-content\/uploads\/2022\/04\/Zak-Yield-management-software-1536x1084-1-1024x723.jpg 1024w, https:\/\/fr.wubook.net\/blog\/wp-content\/uploads\/2022\/04\/Zak-Yield-management-software-1536x1084-1-300x212.jpg 300w, https:\/\/fr.wubook.net\/blog\/wp-content\/uploads\/2022\/04\/Zak-Yield-management-software-1536x1084-1-768x542.jpg 768w, https:\/\/fr.wubook.net\/blog\/wp-content\/uploads\/2022\/04\/Zak-Yield-management-software-1536x1084-1-600x423.jpg 600w, https:\/\/fr.wubook.net\/blog\/wp-content\/uploads\/2022\/04\/Zak-Yield-management-software-1536x1084-1.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Nos \u00e9quipes d&#8217;experts sont disponibles pour r\u00e9pondre \u00e0 vos questions et vous conseiller.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-luminous-vivid-orange-background-color has-background\" href=\"https:\/\/fr.wubook.net\/page\/souscription-23.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Contactez-nous !<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Qu&#8217;est-ce qu&#8217;un module de Yield Management ? Yield signifie &#8220;production&#8221;, donc un logiciel de Yield management est un&#8230;<\/p>\n","protected":false},"author":622,"featured_media":3150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[101,67,11,102,56,103,100],"class_list":["post-3142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-channel-manager","tag-appartements","tag-channelmanager","tag-hotel","tag-location-de-vacances","tag-pms","tag-revenuemanagement","tag-yieldmanagement","content-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Un Module de Yield Management int\u00e9gr\u00e9 \u00e0 votre PMS h\u00f4telier pour Augmenter vos Revenu - WuBook Blog officiel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fr.wubook.net\/blog\/un-module-de-yield-management-integre-a-votre-pms-hotelier-pour-augmenter-vos-revenu\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un Module de Yield Management int\u00e9gr\u00e9 \u00e0 votre PMS h\u00f4telier pour Augmenter vos Revenu - WuBook Blog officiel\" \/>\n<meta property=\"og:description\" content=\"Qu&#8217;est-ce qu&#8217;un module de Yield Management ? 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