{"id":2440,"date":"2015-09-15T14:17:25","date_gmt":"2015-09-15T12:17:25","guid":{"rendered":"https:\/\/fr.wubook.net\/blog\/?p=2440"},"modified":"2015-09-15T14:26:58","modified_gmt":"2015-09-15T12:26:58","slug":"2440","status":"publish","type":"post","link":"https:\/\/fr.wubook.net\/blog\/2440","title":{"rendered":"Qu&#8217;est-ce qu&#8217;un m\u00e9ta-moteur ? Comment en tirer le meilleur parti ?"},"content":{"rendered":"<p align=\"JUSTIFY\"><span style=\"font-family: Arial, sans-serif;\">Les <b>m\u00e9ta-moteurs<\/b> (TripAdvisor, Google Hotel Finder, Trivago&#8230;) ont le vent en poupe. Int\u00e9ressons-nous \u00e0 leur fonctionnent et aux perspectives de r\u00e9sultats \u00e0 en tirer.<\/span><\/p>\n<p lang=\"fr-FR\" align=\"CENTER\"><a href=\"https:\/\/fr.wubook.net\/blog\/wp-content\/uploads\/2015\/09\/2015-09-10_13h29_54.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-2442\" alt=\"2015-09-10_13h29_54\" src=\"https:\/\/fr.wubook.net\/blog\/wp-content\/uploads\/2015\/09\/2015-09-10_13h29_54.jpg\" width=\"332\" height=\"222\" \/><\/a><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-family: Arial, sans-serif;\"><b>Fonctionnement des m\u00e9ta-moteurs<\/b><\/span><\/p>\n<p lang=\"fr-FR\" align=\"JUSTIFY\"><span style=\"font-family: Arial, sans-serif;\">Les m\u00e9ta-moteurs (ou metasearch) g\u00e9n\u00e8rent du trafic, des commentaires et des r\u00e9servations.<\/span><\/p>\n<p lang=\"fr-FR\" align=\"JUSTIFY\"><span style=\"font-family: Arial, sans-serif;\">De leurs partenaires technologiques (<a href=\"https:\/\/fr.wubook.net\/\"><b>WuBook<\/b><\/a> en est \u00e9videmment un), ils re\u00e7oivent les informations relatives \u00e0 un h\u00f4tel avec comme finalit\u00e9 de donner la possibilit\u00e9 \u00e0 un internaute de r\u00e9server une chambre.<\/span><\/p>\n<p lang=\"fr-FR\" align=\"JUSTIFY\"><span style=\"font-family: Arial, sans-serif;\">D&#8217;un point de vue connexion, ils &#8221;s&#8217;alimentent&#8221; directement \u00e0 la source (d\u2019o\u00f9 l&#8217;appellation &#8221;<a href=\"https:\/\/fr.wubook.net\/services\/fount\/\"><b>Fount<\/b><\/a>&#8221; de WuBook) du syst\u00e8me que nous fournissons afin de proposer, sur la page publique de chaque annonceur, des prix et des disponibilit\u00e9s.<\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-family: Arial, sans-serif;\"><b>Syst\u00e8me de paiement des m\u00e9ta-moteurs<\/b><span style=\"font-family: ArialMT, sans-serif;\"><span><br \/>\n<\/span><\/span><\/span><\/p>\n<p lang=\"fr-FR\" align=\"JUSTIFY\"><span style=\"font-family: Arial, sans-serif;\">La majorit\u00e9 des m\u00e9ta-moteurs fonctionne via un paiement au CPC (Paiement par clic). Chaque clic effectu\u00e9 sur la page publique de l&#8217;h\u00f4tel engendre un co\u00fbt pour l&#8217;\u00e9tablissement. Un mod\u00e8le qui, bien \u00e9videmment, renferme des points n\u00e9gatifs du fait qu&#8217;il n&#8217;assure en aucun cas des r\u00e9servations. <\/span><\/p>\n<p lang=\"fr-FR\" align=\"JUSTIFY\"><span style=\"font-family: Arial, sans-serif;\">Des perspectives int\u00e9ressantes sont cependant offertes\u00a0: <\/span><\/p>\n<p lang=\"fr-FR\" align=\"JUSTIFY\"><span style=\"font-family: Arial, sans-serif;\">La cr\u00e9ation de campagnes d\u00e9di\u00e9es et g\u00e9olocalis\u00e9es, coupl\u00e9e \u00e0 un <a href=\"https:\/\/fr.wubook.net\/services\/booking-engine\/\"><b>moteur de r\u00e9servation<\/b><\/a> assurant un haut taux de conversion, peut g\u00e9n\u00e9rer un grand nombre de r\u00e9servations et garantir un retour sur investissement avantageux.<\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-family: Arial, sans-serif;\"><b>Les perspectives et les \u00e9volutions sur le march\u00e9 du tourisme<\/b><\/span><\/p>\n<p lang=\"fr-FR\" align=\"JUSTIFY\"><span style=\"font-family: Arial, sans-serif;\">Trip Advisor ou encore Google Hotel Finder tendent aujourd&#8217;hui \u00e0 \u00e9largir leur mode de fonctionnement. Ils ont lanc\u00e9 sur une partie de leur march\u00e9 anglo-saxon l&#8217;Instant Booking\u00a0:<\/span><\/p>\n<p lang=\"fr-FR\" align=\"JUSTIFY\"><span style=\"font-family: Arial, sans-serif;\">L&#8217;utilisateur ne quitte plus le site du m\u00e9ta-moteur, y compris au moment du paiement. Une d\u00e9marche qui vient clairement bousculer d&#8217;autres g\u00e9ant du march\u00e9 du tourisme\u00a0: les OTAs (Booking.com, Expedia, etc&#8230;)&#8230;et qui augure probablement d&#8217;\u00e9volutions prochaines.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les m\u00e9ta-moteurs (TripAdvisor, Google Hotel Finder, Trivago&#8230;) ont le vent en poupe. Int\u00e9ressons-nous \u00e0 leur fonctionnent et aux&#8230;<\/p>\n","protected":false},"author":622,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-2440","post","type-post","status-publish","format-standard","hentry","category-channel-manager","content-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu&#039;est-ce qu&#039;un m\u00e9ta-moteur ? 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